we're a boutique creative agency based in rome, italy. focusing on design, printing, publishing, video and digital.
Energizer - Trade presenter for sales force
Packaging, Print Design, Product Design
For Energizer batteries, we've created a trade presenter based on the idea of a special-DVD-digipack.
The DVD-like digipack:
each layer of the packaging represented important informations, uncovered once at a time; at the end the 2 new products (in their original packagings) were presented once the digipack was totally open.
The packaging was printed on cardboard (2mm thick) and then covered with mat plastification, in order to make it softer and less easy to scratch. Final touch was proposed with UV serigraphy on the key elements (Mr. Energizer, Energizer logo, main visuals). Internal foam containing the battery packs was created with UNIFOAM® XVA45, and then glued to the cardboard.